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Do³±czy³: 10 Sty 2024
Posty: 1
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 Wys³any: Sro Sty 10, 2024 09:50 Temat postu: A site with the right structure |
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SEO relevance is a very important issue and your site structure is a key way to show how different pages and posts are related. Often referred to as relevance or authority on a topic, grouping Job Function Email List related content helps rank you in search engines as an expert in your field by showing that you cover a topic in great depth.
This helps search engines understand what your website is about and give context to the keywords you should rank for. Highlight your most important content A site with the right structure helps you highlight your most important pages (often called pillar pages or hub pages) and rank them as the pages that should rank for high-volume, competitive keywords (think broad terms). A good structure makes your site easier to crawl and makes new pages find faster. A good site structure makes it easier for search engines to crawl your site and faster for new pages (and changes to existing pages) to be discovered. If Google can’t crawl all the pages on your website, it will have a hard time indexing them. But you won’t have this problem if your site has a good structure, as all content will be linked from at least one other page. Research topics and keywords It all starts with a keyword research by topic. After all, to plan a structure that works, you need to know your target topics and, within those topics, the main keywords you want to rank for. Brainstorming can also help you develop ideas for the main topics your site should cover. Once you have a few topic ideas, it’s time to move on to more detailed keyword research to map pages and posts to the topic clusters you’ll define.
At this stage, you need to think about: The main topics you will cover (and use for pillar pages) The subtopics within these (usually based on long-tail keywords and questions) Plan the structure and hierarchy of your site Developing your site structure is the key to your success. You should define topic clusters, determine the pillar page for each cluster, and then expand the concept to plan supporting content. Your pillars are the top-level content pages that cover the broader topic. When planning your pillar pages, you should consider how you can cover a larger topic at a general level within the page. This gives you the opportunity to expand its features within the relevant cluster. Think of these as more in-depth pages that answer specific questions about the larger topic.
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