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Do³±czy³: 02 Lis 2024
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 Wys³any: Sob Lis 02, 2024 10:02 Temat postu: 7 Factors Google Can Measure That Can Affect SEO Search |
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Google may measure things like domain authority and clicks, but it's not clear exactly how important these are for ranking. Google also regularly adjusts its algorithms. According to data published online, Google may measure several unexpected metrics. We'll tell you about seven of them and what they mean.
Factors
1. Domain Authority
Previously, Google representatives stated that Google does not measure or consider domain authority at all. They claimed that they do not consider the overall quality or authority of your site when ranking individual pages. However, the leaked documentation paints a different picture.
What this means: Google shopify website design looks at domain authority. This means you need a well-designed website with high-quality, authoritative content, as well as strong links to the site that prove the content is valuable.
2. Clicks and engagement
It's not just the quantity but also the quality of clicks that matters in organic rankings. Google has previously stated (repeatedly, in fact) that clicks are not a ranking factor, although many SEO experts have long debated whether this is true. Recently, information emerged during Google's antitrust case that Google's Navboost system, based on the quantity and quality of clicks, is one of the important signals in ranking sites.
So at this point, this inclusion isn't necessarily surprising. But it's interesting to note that Google measures clicks in a variety of ways, including bad clicks, good clicks, longest clicks, and clicks that aren't canceled, according to the documents.
What this means is that you need to focus on increasing your click-through rate by increasing your target search volume, and making sure that the content on those pages is actually useful to users. Useful content and great UX are the best ways to send Google signals of interest.
3. Freshness of content
Content freshness is another metric that Google evaluates as part of its algorithm. Google API documents contain many references to publication and content update dates. In fact, Google checks the dates in the page title, URL, and content.
What this means: The fresher and more relevant the content, the better. To keep the content fresh, you need to regularly check the topics covered on the website for outdated information.
For example, you can use a marketing planning calendar to mark any important dates that might require content updates and schedule new content to keep your site fresh.
4. History of changes
The documents revealed that Google stores copies of multiple versions of all indexed pages. Essentially, Google can track all changes made to a page over time. However, it will only use the last 20 URL changes when analyzing it.
What this means: The fact that Google takes into account the history of changes to pages means that you should be careful when considering a series of changes to a given page. Making small changes in an attempt to trick Google into thinking that the content has been updated more dramatically can actually hurt performance.
For example, updating the publication date when the content is largely the same can hurt rankings rather than improve them. Content needs to be truly fresh and relevant. Quality and accuracy matter more than the date on the page.
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